May 5, 2021
Jeff Hahn is one of the nation’s top experts in crisis communications and recently published his first book, Breaking Bad News. His Austin-based integrated agency combines data analysis with time-proven and researched methods on how to best respond to crises in order to preserve brands’ reputations. In this episode, we talk about why crisis communications isn't a "feeling thing", but why it's an acquired skill set necessary more than ever in the age of social media and cancel culture. We riff on why universities are so slow to respond adequately to crises even though they are at the epicenter of news headlines, from hazing incidents to activist professors! Join us as we dissect Jeff’s 5 step method to crisis response that ensures brands establish and maintain narrative control and hint -- brands need to lose the apology!